ALDI. The Great Fresh Food Migration.

Integrated Campaign / Film / OOH / Digital / Social / Radio

Where does ALDI’s fresh produce come from? Australia.

This was shot in the middle of lockdown by Andreas Nillson, who in a career highlight called it “beautifully stupid”.

In store among the produce, QR codes shaped like maps of Australia led shoppers to an online ‘Migration Hub’.
Here, they could track where in Australia their produce travelled from, learn about the farmers,
and access tips on how to pick and use our fresh meat, fruit, and veg.